Personal data: how and what it is used for | ||
What we use your personal data for (purpose) | Type of data | Legal basis for processing (including basis of legitimate interest) |
To register you as a new customer | (a) Identity (b) Contact |
Performance of a contract with you |
To carry out our obligations arising from any contracts entered into between you and us including: (a) managing payments, paying refunds or compensation, fees and charges; (b) collecting and recovering money owed to us; (c) running fraud checks if we have reasonable suspicions; (d) provide you with the information, products and services that you request from us including, but not limited to, contacting you about your journey; |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Health (f) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us, to pay refunds or compensation owed to you and to prevent us facilitating fraud) |
To respond to your enquiries or to process your requests in relation to your information | (a) Identity (b) Contact |
Performance of a contract with you |
To maintain a suppression list should you opt-out of receiving communications | (a) Identity | Necessary for our legitimate interests (to ensure that we are not at risk of breaching data protection laws by communicating with you where you have asked us not to) |
To manage our relationship with you which will include: (a) notifying you about changes to our Website, services, terms or privacy policy; and (b) asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to recover debts due to us) |
To help provide a safe environment for our employees and customers; to reduce the number of assaults on our employees during revenue enforcement duties; and to improve the quality of evidence available for submission to the authorities | (a) Identity | (a) Necessary for our legitimate interests (to protect employee and customer safety and assist with the verification of claim) |
To enable you to partake in a prize draw, competition or complete a survey | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
To administer and protect our business and the Website (including training our employees, troubleshooting, data analysis, testing, system maintenance, security audits, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Profile |
(a) Necessary for our legitimate interest (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation (c) Performance of a contract with you |
To conduct health and safety assessments and record keeping; and compliance with related legal obligations | (a) Identity (b) Contact (c) Profile (d) Health |
(a) Necessary for our legitimate interest (in providing a safe and secure environment at our premises) (b) Necessary for compliance with a legal obligation (c) Necessary to protect the vital interests of any individual |
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing Communications (f) Technical |
Necessary for our legitimate interest (to study how you use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve the Website, products/services, marketing, customer relationships and experiences | (a) Technical (b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep the Website updated and relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about goods or services that we feel may interest you | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing Communications |
Necessary for our legitimate interest (to develop our products/services and grow our business) |
To establish, exercise and defend our legal rights | (a) Identity (b) Contact (c) Financial (d) Transactional (e) Technical (f) Profile (g) Usage (h) Health (i) Marketing Communications |
(a) Necessary for compliance with a legal obligation (b) Necessary for our legitimate interest (for the purpose of establishing, exercising or defending our legal rights) |